As part of Dallas Mayor Mike Rawling’s effort to help bring an end to domestic violence, Nametag Films and Republic Editorial recently brought to life his “Be a Man” campaign in a pair of emotional new TV spots. The powerful PSA’s, created by Dallas agency Moroch, showcase how difficult the task is to bring domestic violence into the light – one by making you cringe and one by making you cry. They end with the simple tagline, “Be a man” and urge viewers to go online to Dallas Men Against Abuse’s website and take a pledge against domestic violence.
The project is the fourth collaboration in recent months between Dallas companies Nametag Films and Republic Editorial. In that time period, having their directors and editors collaborate from pre-production on through post has allowed them to create a unique seamless workflow that’s resulted in a much simpler creative process and ultimately better spots for their clients. “Chris and I began talking about this campaign several months ago and we both knew it would be something special” says James who also edited the spots. “I knew he’d nail it because not only does he consistently get great performances out of his talent, he also always delivers great film even on a budget-tight PSA schedule. Seeing him in action, you really understand why clients like him so much.”
“The moment I read the script I knew these spots were going to be big,” says Rupert. “It’s such a good message and timely as well. It was very easy to pour myself into this project, and knowing that Keith at Republic was cutting it, I had the confidence that our footage would be compiled into a pair of very impressive spots. Everything we get out of Republic is top notch and continues to elevate our game. I’m really proud of these and am sure they will have a definitive impact.”
The spots are the first broadcast component of the “Be a Man” campaign created by Moroch Partners. Moroch helped the Mayor launch his campaign at a rally in March of last year and have since garnered over 20,000 pledges with their online campaign. Moroch’s Executive Creative Director Kevin Sutton hopes that the spots will help boost their intense social media effort and encourage more men to go online and take the pledge. “We’ve got great response from the spots,” says Sutton, adding, “Nametag and Republic really stepped up together to help us get this one done.”
Both Rupert and James have taken the pledge online at dallasmenagainstabuse.com and they urge you to do so also.