Zach Smith
New Media Director
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biography

Zach Smith believes social creative comes first. To him a TikTok challenge is 100 times as exciting as a broadcast ad. Social is about the new, the exciting, and creating stories not just for your audience, but with them.

One small note about Zach - he knows how to work in an emoji on virtually anything. Even stuffy web bios.

Now for a big note.

Zach understands how social media is taking over ad spends. And he believes it’s super important that content feels native and connects with audiences in a way that repurposed broadcast ads never could. Social Media is a forethought for Zach. Never an afterthought. As a Texas State graduate with an emphasis on digital media innovation, Zach has intimately led influencers and brands to crush their goals, and way way earlier than expected. (If he was a hair younger he would be Gen Z) From creating The Tucker Zone series with John Tucker (250M views across all platforms) to creating turn key campaigns for brands like Pier 1, Fossil, Chili's, or Fuzzy’s Taco Shop, he knows how to navigate the ever changing landscape of the internet as well as working with agencies, brands, and influencers. (<—— Influencer is such a cringey word right?)Zach and Nametag are thrilled to help clients who NEED to catch lightning in a bottle on TikTok, create an omnichannel digital something — but hate the word omnichannel — or have a whole new idea that the world didn't see coming.  Let's go!

:stuck_out_tongue_winking_eye:

See, he did it.

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