Nametag Films Logo

What is XR?

XR or Extended Reality is a term used to describe environments and interactions that combine real and virtual worlds.  It includes Virtual Reality (VR), Mixed Reality (MR), and Augmented Reality (AR). In short, XR is the future in cutting edge content production.

What is an XR Stage?

Extended Reality technology is utilized in film production in the form of an XR Stage. An XR stage combines LED walls, camera tracking systems, and a powerful 3D tool known as Unreal Engine. 3D virtual environments are generated and displayed across high-quality LED walls

that become the background for live action events on camera. This combination of technology creates a seamless merging of virtual and real elements to produce an illusion of reality that is

The XR Advantage in Film Production

XR technology provides tremendous creative value for the Director. In the right hands, it can be a powerful game changer. This immersive technology enables both the director and talent to experience the virtual environment while shooting, allowing the talent to engage with the virtual environment as they would in a real life setting.

A prime example of this technology being successfully used on screen was in Disney's Star Wars series, The Mandalorian. The series set the tone for how emerging virtual production techniques can be utilized to revolutionize the way content is captured. 

Film Studio

The Benefits of XR in Film Production

There are a variety of different attributes that make XR a top choice for industry-leading Film Production companies across the United States. Here are a few advantages of shooting a production on an XR stage:

XR can be used to produce a variety of content types; TV, Film, Commercial Advertising, Corporate Communication, and more.

You can place characters in a wide range of locations on a single set.

The XR stage saves time, giving the director the ability to center his focus on capturing memorable moments with the talent.

The LED walls allow 3D content to appear in front of and behind the talent.

The LED walls feel more naturally lit than traditional greenscreen due to light emitting from the virtual backgrounds creating a more realistic acting environment for the talent.

XR could be cost-effective. Post-production costs can be significantly reduced when content is produced on an XR stage.

Is XR right for your next production?

Contact our team at Nametag to discuss your current and upcoming project needs. We love talking about the many benefits of XR!

Let's chat