God in the Details. A case study.

What makes a conversation fascinating?
Is capturing a beautiful moment a matter of luck?
For Telly-winning film director Jonah Ingram, the answer is in the details.

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To spark conversations with couple Mike Fisher and Carrie Underwood, Ingram relied on simple yet unconventional details.

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But that wasn’t always Jonah’s style.

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“I was always a big picture guy until I became a father. That’s when I noticed after having these amazing new food or travel experiences with my three sons, that we’d talk about micro small details afterwards. A joke in an elevator. The music playlist during a road trip. Our waiter’s description of secret recipe. I learned all those little things really matter, and their sum is what made for a special experience.”

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As a film director, Ingram’s attention to tiny details led to a huge impact. The Mike and Carrie conversation series took off like wildfire, going out to 1.3 Billion viewers, with Entertainment Tonight calling it “remarkably candid” and “comforting to everybody”.

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This video case study breaks down Ingram's detailed approach to set design, camerawork, interview style, and being a transparent director.