XR in Film

XR, or Extended Reality, fuses real and virtual worlds, including Virtual Reality (VR), Mixed Reality (MR), and Augmented Reality (AR), defining the forefront of content creation.

What is an XR Stage?

Extended Reality technology is utilized in film production in the form of an XR Stage. An XR stage combines LED walls, camera tracking systems, and a powerful 3D tool known as Unreal Engine.

3D virtual environments are generated and displayed across high-quality LED walls that become the background for live action events on camera. This combination of technology creates a seamless merging of virtual and real elements to produce an illusion of reality that is

The XR Advantage

XR technology provides tremendous creative value for the Director.

In the right hands, it can be a powerful game changer. This immersive technology enables both the director and talent to experience the virtual environment while shooting, allowing the talent to engage with the virtual environment as they would in a real life setting.

A prime example of this technology being successfully used on screen was in Disney's Star Wars series, The Mandalorian. The series set the tone for how emerging virtual production techniques can be utilized to revolutionize the way content is captured.

Image of a XR production set up with "Future" on the wall.

The Benefits of XR

1. variety of content

XR can be used to produce a variety of content types; TV, Film, Commercial Advertising, Corporate Communication, and more.

2. range of locations

You can place characters in a wide range of locations on a single set.

3. saves time

The XR stage saves time, giving the director the ability to center his focus on capturing memorable moments with the talent.

4. 3d content

The LED walls allow 3D content to appear in front of and behind the talent.

5. LED walls

The LED walls feel more naturally lit than traditional greenscreen due to light emitting from the virtual backgrounds creating a more realistic acting environment for the talent.

6. Cost-effective

XR could be cost-effective. Post-production costs can be significantly reduced when content is produced on an XR stage.