Nametag Films Partners with Haggar for The American Style Tour

Nametag Films Partners with Haggar for The American Style Tour

We are thrilled to announce our latest collaboration with Haggar Clothing Co. on their innovative and impactful project, The American Style Tour. This nationwide tour was designed to showcase Haggar's versatile fashion line and its transformative power. Over multiple days, our team at Nametag Films captured the genuine reactions and heartfelt stories of individuals who experienced style makeovers that left a lasting impression.

The Concept and Execution

The American Style Tour was more than just a fashion event; it was a journey across America to help people look and feel their best. We worked closely with Haggar to build a custom makeover trailer, which served as a mobile fashion hub. This trailer was set up in various trendy locations, including a city park, an airport, a fashion show, and a college campus. The goal was to engage with real people in their everyday environments and show how Haggar’s clothing can seamlessly integrate into their lives.

Behind the Scenes

The behind-the-scenes work on this project was both challenging and rewarding. Our production team had to manage the logistics of a mobile shoot, including setting up a 26-foot trailer full of clothes and securing locations that allowed for spontaneous interactions. At one point, we had seven cameras rolling to capture every angle and emotion.In the words of Nametag Films director Chris Rupert, "One of the things that we've gotten really good at is working closely with brands and agencies to really get to the heart of the project. And the heart of this project was seeing the change that fashion and wardrobe can make in someone's life."

Real Stories, Real Transformations

The tour featured renowned fashion influencers Sergio Ines, Parker York Smith, and Queyoun Makor, who engaged with people on the street to present the latest styles from Haggar. From business travelers to college students, we met incredible individuals with unique fashion challenges. The reactions were priceless – from surprise to sheer joy – as many received new outfits for free.

"This is our third project with Nametag. They're so good at pulling out the emotion of the story. They take our vision and ideas and elevate them to the next level. That's why we keep coming back to them." - Jonathan Rawls, Haggar's Director of Creative Services

Watch the Transformation

We invite you to watch our exclusive behind-the-scenes video, which captures the essence of The American Style Tour. See how fashion can change lives and witness the incredible transformations firsthand. Our video highlights some of the best moments from the tour, including heartfelt reactions and stylish makeovers.

At Nametag Films, we pride ourselves on creating compelling content that resonates with audiences. Our partnership with Haggar on The American Style Tour is a testament to the power of storytelling and the impact of fashion. Stay tuned for more exciting projects as we continue to bring brands’ visions to life.

Feel free to explore the behind-the-scenes footage and see how we made it all happen. We’re excited to share this journey with you and look forward to more collaborations that inspire and transform.